Short Functional Text

          Ini adalah tugas bahasa Inggris ku kelas 8. Tujuan kenapa saya nge-share ini adalah ingin berpengetahuan hehe :D Happy reading~

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SHORT FUNCTIONAL TEXT

                        Short functional text is a short text that has social function to inform something. We call it short functional text because the text is short and has a specific information.

                        Kinds of functional texts are announcement, short message, advertisement, label, sign, notice, pamphlet, brochure and the other short texts.

·       Announcement

            Announcement is a public statement about something that is happening or going to happen. Announcement may be appeared in newspaper, magazine, public place or other public spaces. Example of announcement are Press Release in newspaper, booklet, catalog, form or notice that announces a specific opportunity to apply for a grant.

The characteristics of Announcement :

—  The title or type of event

—  Date and time

—  Place

—  Contact person

The functions of announcement :

a) To make a meeting

b) News from people died

c) A competition

d) News a born baby

e) Etc.

·       Advertisement

It is a notice or display that is used to persuade people to buy some products. We can find many advertisements around us, such as in TV, internet, radio, or along the road. There are some products which are offered in the advertisement; including goods, services and job vacation.

—  Commercial Advertising

Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches,, magazines, newspapers, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is commercial advertising.

—  Covert Advertising

Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo.

The Characteristics of Advertisement :

a) Strategically sound

b) Have an original creative concept

c) Use exactly the right execution for the message

Function of advertisement :

—  Promotion

—  Communication

—  Information

Kinds of Advertisement :

1. Family Advertisement
2. Invitation Advertisement
3. Sponsored Advertisement
4. Requested Advertisement
5. News Advertisement
6. Announcement Advertisement
7. Goods Advertisement
8. Merit Advertisement

·       Invitation

Invitation is the message or note used in inviting. The function of invitation is to ask some one to go to a place or to do something. We usually use the “invitation” in our daily life, for example if we want to hold an event like a birthday party . We use the invitaion and if we want some one to do something , like if we want our friend to help us. We use the invitation too.

There are 2 types of Invitation :

a. Invitation Formal:

Formal Invitation is the official invitation usually written reply came from such institutions and companies etc.

b. Invitation Informal:

Informal invitation is not an official invitation written or oral and this invitation is usually given to friends, family and others

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